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The Hundreds x Baxter of California

A limited edition collection of grooming products and streetwear by The Hundreds X Baxter of California featuring the pop art-style waves of Hawaiian artist Aaron Kai. This collaboration represents a carefully curated selection of modern essentials by our Los Angeles based brands.

“My waves are representative of my past, growing up surfing in Hawaii. These waves eventually got warped, mangled and stretched into the waves they are today, and I’m sure in 10 years the waves will look different.” - Aaron Kai


When Baxter of California and The Hundreds first met to plan out their partnership, they knew they wanted to find a creative way to tie their grooming and streetwear capsule together visually that represented both brands’ DNA—rooted in California culture.

Enter Aaron Kai. The local artist and long-time friend of The Hundreds grew up drawing elaborate waves in class when he reminisced that morning’s surf in Hawaii. Today, Aaron is based in Los Angeles, and he’s famous for his pop art-style waves. In our collaboration, the waves represent one of the main pillars of California culture, and they were a perfect choice to feature on the apparel and personal care products curated for this collaboration.

We recently sat down with Aaron to learn more about his designs. We also followed him around LA with a camera. Here is that content.

Q&A

Your signature pop art style waves are arguably your most recognizable and popular designs. Where did you originally draw inspiration for these waves, and how do you feel your adaptation of these waves for this collaboration represent both brands?

Aaron Kai: “My waves are representative of my past, growing up surfing in Hawaii. As a surfer, there are not always waves to surf, so I started drawing waves on my free time. These waves eventually got warped, mangled, and stretched into the waves they are today, and I’m sure in 10 years the waves will look different. I feel this design represents both brands for obvious reasons, one of them being the surf culture that Hawaii & California embody. Another is the cleanliness of the waves. To me, that meshes perfectly with the idea of men’s grooming products—everything is clean.”



Director: Johnny Chang
DOP: Quinn Matthews
Featuring: Aaron Kai
Color: Abdullah Ghazal

Avonni Global



Baxter of California has teamed up with The Hundreds to launch a limited capsule of clothing and grooming products, with custom graphic and label artwork by famed pop artist Aaron Kai. As two entrepreneurial LA-brands that celebrate not trying to be perfect but rather focusing on personal authenticity – the collaboration was a natural fit to redefine modern grooming essentials.

Hawaiian artist Aaron Kai, famous for his pop art-style waves, was commissioned to reimagine the design for Baxter of California’s grooming products. Kai’s vibrant work highlights the blue color scheme of his iconic waves to the tune of the brand’s blue bottles. The collaboration label was designed to appear like a splash of water, trying into the freshness of Baxter of California’s products.